Consumers(1) are more conscious of behavioral targeting than ever before, according to a recent survey conducted by TNS for TRUSTe, the leading internet privacy trustmark: two out of three consumers are aware that their browsing information may be collected by a third party for advertising purposes.
Additionally, consumer discomfort with behavioral advertising declined year over year (from 57 percent in 2008 to 51 percent in 2009), suggesting that although consumers worry about protecting their private information online, they are growing more accustomed to behavioral targeting, with some even preferring to be served targeted advertisements from brands they know and trust over irrelevant, intrusive advertisements. In fact, 72 percent of those surveyed said they found online advertising intrusive and annoying when the products and services being advertised were not relevant to their wants and needs. Read Here
